Hand-embroidered in Multan by 300 women artisans
Bridal and formal wear, everyday outfits, handmade shoes and bags. Every embroidered piece carries the stitching of rural women artisans, from Tarkashi to Mukesh work.
Thirty artisans in 2004. More than three hundred today.
Aadiz began to give women in remote areas a market for their embroidery. Twenty years on, the mission is the same: take their crafts to the international market, and grow the community to 2,000 artisans.
Browse the collections
From bridal ensembles to leather briefcases. Each opens to a full gallery.
Bridal and formal
Heavily embellished festive and wedding wear, finished by hand.
Casual outfit range
Everyday prints and embroidery under our Bano and Florals labels.
Handmade shoes
Embroidered, beaded and button-trimmed handmade slides.
Handmade bags
Tribal embroidery, beadwork and mirror-work clutches.
Leather bags
Briefcases, totes, backpacks and everyday carry in real leather.
Tarkashi, Mukesh and the crafts of the sub-continent
Our artisans work in Tarkashi, Mukesh (Kamdani), Gota work, Balochi and Afghani embroidery and more. Our block and digital printing teams help us reshape textile with hand embroidery concepts in a modern look.
- Tarkashi
- Mukesh (Kamdani)
- Gota work
- Cross stitch
- Running stitch
- Filling stitch
- Balochi embroidery
- Afghani embroidery
- Block printing
- Digital printing
From the Dubai Shopping Festival in 2004 to Amsterdam in 2025
We have exhibited in 10+ countries across Asia, Africa, Europe and North America.
